Initially, archival accounts showed that the forefather of produced and recorded sound was the phonograph also known as the record player or gramophone. Moreover, such breakthrough was the brainchild of Thomas Edison in the year 1877 yet in 1878; Edison realized that songs played astern had a contemporary and euphonic appeal and this can be achieved by simply placing the phonograph needle on the record and simultaneously spinning it counter clockwise. Furthermore, the 1950s marked a renowned musical development, which signified milestones like the experimental Musique concrète (concrete music) composed of arranged manipulated pre recorded or generated sound, thus, giving way to the bulky audio-cassette recorders with a size of a typewriter. However, Mohawk created the Midget Recorder, otherwise known as “The World’s First Battery-Operated Pocket Tape Recorder”.
Through time, backmasking became a prevailing style in embedding hidden messages, diabolic information, censor obscene language and engage masses in jocular acts. An example of which was the Beatles’ song Revolution 9 wherein the song played backwards revealed a line about Paul McCartney’s alleged death. Next, Led Zeppelin’s infernal dictations were found hidden in his songs as it was played backwards, which was jointly investigated by the Trinity Broadcasting Network. Third, today’s generation also had a fair share of backmasking artists in an instance Britney Spears’ 2011 song “Till the World Ends” back masked an explicit word for it to be applicable to targeted listeners. Fourth, comedic rearward lyrics were used by the Napoleon XIV in their 1966 single “They’re Coming to Take Me Away Ha-haa!” Nevertheless, breaking the news in the roaring 70s, the British- Australian Hard Rock band , AC/DC admitted upfront to their fanatics that they found fame in Satan and wanted to drag along their listeners with them to eternal damnation.
Furthermore, in order to answer queries of the general public, Greenwald studied the effects of the backmasking phenomenon and criteria was based on whether the backward recorded music will have an influence on the listener and if it is only based on the subject’s coherence and not through the message itself. Two groups were able to participate in this study, 34 psychology students and 31 from cognitive class psychology students. At the end, results were able to suggest that although their judgments differ, the dubious effects do not make it genuine.
On one hand, according to Key’s research, subliminal messages are also common in media advertising, for most of the advertiser’s way of drawing attention is through the use of sexual imagery, which takes advantage of the public’s obsession in sex. Thus, using stimulating images such as a naked woman in the Playboy magazine will excite a man’s senses, increasing memory recall. Another case scenario was a pictorial ad of a liquor brand, stating U BUY, which is spelled backwards. However, aside from that the words “extra special” were also written on the label, which may have promoted the inverted spelling of the words “U BUY”.